Event marketing for Chanel
Marilyn Monroe's preferred fragrance deserves special treatment...the "modern museum" treatment. To introduce N°5 and all its varieties to a fresh audience, the Chanel creative team staged a pop-up event near New York’s High Line, drawing line-out-the-door crowds to experience the fragrance through sight, sound and touch. I helped research, edit and perfect event and digital copy for the experience, simply called “N°5 in a New Light.”