Product launch messaging for Chanel
What happens when the world’s most iconic fragrance house launches a new scent? In the case of Chanel and Coco Noir, it means creating an experience that goes well beyond the perfume itself. Working with local and global marketing teams, I crafted the launch story for the Coco Noir fragrance, ranging from a Vogue influencer letter to advertising copy to robust email marketing. My favorite part of the campaign: writing exhibition copy for a pop-up Coco Noir museum room at New York's Bloomingdale's 59th Street.