Stories + Strategy
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The Guardian: Side Hustle

Branded content documentaries for Squarespace

 This  branded content series  for the Guardian — featuring a documentary video series, entrepreneur profiles, trend stories, infographics and podcast episodes — explored the side-gig economy from every angle. I edited, cast and helped produce the se

This branded content series for the Guardian — featuring a documentary video series, entrepreneur profiles, trend stories, infographics and podcast episodes — explored the side-gig economy from every angle. I edited, cast and helped produce the series, which profiled an up-and-coming florist, gin distillers, a jerky maker and a playwright as they faced the ups and downs of side hustles. Most rewarding: the series sparked an active social community of entrepreneurs supporting one another, and some even met up on vacation. (True story.)