Chanel Les Beiges

Chanel is an iconic brand. Gisele Bündchen has become an iconic brand. Combine the two for a global makeup launch, and you have a careful campaign to craft. I helped develop the US launch messaging across all platforms — print advertising, marketing collateral, in-store creative and social media — for Chanel’s first foray into no-makeup makeup. With Gisele as the face of Chanel Les Beiges beauty products, the campaign received extra scrutiny. But it quickly became a hit with Chanel execs and consumers alike.