The Cut: New American Icons

When it launched in 1983, J.Crew gained a reputation as an Americana brand — the perfect, easy clothes for living the good life. But in 2018, J.Crew made a point to emphasize that "the good life" should be available for all people, not just a select few. To boost a message of inclusivity and progress, I concepted the New American Icons branded-content series, which profiled three New Yorkers helping make life fairer for all. Our "icons" were styled in J.Crew, but their ideas — about education access, LGBTQ+ rights and civic development — took the real spotlight.