https://www.jillhilbrenner.com/work daily 1.0 2021-02-07 https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503168650177-G8WQ36LJX5SNPWG9JD50/chanelcoco-cover.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503168969757-6EG5F0V5EEB33WC6RSVF/55523d6d1aaec7043ea47711_ChanelBottom.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503167744593-PQJ7NEZ5AX5O3KDBEE6N/health-cover.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503168176043-IMZ7INFXRLDY5ZD3I3QH/newandnow-cover.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503169393386-0B9SBUOCVI7F80P3QWPL/oribe-cover.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503165216787-CLCKGAOI1DW6A3BKABRL/truecrime-cover.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503262432323-2VV3XKQ8L5C9NLIY3FJN/11910109_146210209055929_1369473752_n.jpg Work Sure, I've never been to the Oscars, but I always make sure beauty editors know what Chanel is up to on the red carpet. For select awards shows, such as the Academy Awards and Golden Globes, I write and edit “get the look” interviews with celebrity makeup artists, breaking down high-end beauty looks for everyday wear. The artist Q&As make their way to properties like Allure, Glamour, InStyle, People, Refinery29 and more. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503264253124-LMT3R3BOVVPDMTCJN0VQ/les-beiges-1.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1562534105468-7FHM7SUF0HEKGCJAIXO6/Jet_Dimes_Recipe10.w800.h533.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1562534391906-C5GT28T3VLN6VJ4BUQWM/UltaLedeCollage_R4.w1100.h733.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1564100303878-3RL0JZKCIB990Y3QYNER/maxresdefault-clipped.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503262905977-9JJEAU8YE2WZ60WZB6Y3/11809890_753364891438944_1078909919_n.jpg Work For Chanel USA, I helped create, edit and optimize social content for a growing variety of platforms: Facebook, Twitter, Tumblr and Instagram. This required careful planning with our global social team, which coordinated content for all regions of the Chanel brand. I submitted original posts that resonated with US clients while fitting into a cohesive international plan, translated and nuanced French-language posts, and coordinated ongoing promotions with Chanel’s retail partners. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503247295908-XTSCK70W44NCSIDPV1HZ/3+-+Nail+Mail.gif Work Helping meet sales goals can be fun — when you’re writing playful, engaging emails for one of the world’s most beloved brands. I helped boost e-commerce sales and increase product sell-through rates, plus debuted new, more youthful digital communications such as red-carpet trend reports. The results: a satisfied sales and marketing team, and a new audience of mobile-first consumers having fun with the brand. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503247781110-C0CHRRY8HOMLJ52G0AAC/1+-+vita+aqua+adfinal-1.jpg Work At Chanel, I helped strategize, write and edit a variety of advertising and marketing formats, including print ads, marketing brochures and national mailers — not to mention TV commercials and online branded editorial. Besides shaping messaging for Chanel USA, I teamed up with our global translation office to provide relevant communications for the EU and Asia-Pacific regions. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607826264027-GLHLORZZFHVA44O18MDG/VB_600x446-SMALL.jpg Work In a fashion-focused branded content article, it’s easy to let the message be “clothes, clothes, clothes.” But for The Cut, I edited an article featuring Talkspace cofounder Roni Frank — yes, in glamorous leather pants, though more importantly, explaining why her company is working so hard to democratize access to mental healthcare. This profile epitomizes what I love most about branded content: the opportunity to express a brand’s values, not only show off its products. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607827392200-FMKJFDDUA2CYI9SY943H/IMG_1928-SMALL.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607827448990-11QA5E0AJP6W5PAABZST/Balvenie_Video_Facebook_Thumbnail_2.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607893482543-PNXOM71SVPQHFIJFAKCZ/DSC09096_RT-SMALL.png Work Few people have more jobs than Questlove. (By his count, he has 17, thank you.) And despite his unrelenting drive, the Roots star and DJ couldn’t have predicted how opportunities in his life would shake out: hence the need to be “ready” for anything that came his way. For Citizens Bank and Vulture, I oversaw a four-part video and article series chronicling Questlove’s unexpected journey from the ’70s to the present day. Even though he’s been interviewed countless times throughout his career, the performer shared unique memories — and helpful inspiration. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607895414756-GOE4Y0FCO28UB1V07JJZ/shweta.jpg Work https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607893630131-ULOZOP4DENJ7LTOMB5AE/ElCamino_Feed_1200x628_v2.jpg Work “Yeah, b****!” (Whoops, had to bleep out Jesse Pinkman’s catchphrase.) Gearing up for the release of Netflix’s El Camino, I edited a comprehensive Vulture recap of everything a Breaking Bad fan needed to know before diving into the long-awaited film. The story was the ultimate test of collaboration, since our clients expected a playful, in-the-know feature that went well beyond the average listicle. The article was one of Vulture’s most popular branded content pieces ever and hopefully would’ve made Jesse proud. https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1607893823890-FXOXKE2YCMY7W0ZX3QMB/amex.png Work Continuing its ongoing call for Americans to buy from small businesses, in 2020, Amex narrowed its “Shop Small” program focus to highlight independent, Black-owned brands for customers to support. I edited a series of 10 New York magazine branded articles, plus a nationwide directory map, featuring under-the-radar companies selling clothes, home goods, gadgets and more. Written by a group of journalists from around the country, the series featured heartfelt quotes from entrepreneurs about what shopper support meant to them. https://www.jillhilbrenner.com/contact daily 0.75 2020-12-05 https://www.jillhilbrenner.com/about daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/59985e67b8a79b7b3e46b629/1503276007235-9JBVYGCMIUIOJL8S84PY/Jill-Headshot_r1c.jpg About Live from the stage/my workspace